Media & Jornalismo Print version ISSN 1645-5681On-line version ISSN 2183-5462
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MIGUEL, Alexandra and MIRANDA, Sandra. Brand Activism Effectiveness: The Predictors and Potential Effects of Brand Activist Actions. Media & Jornalismo [online]. 2023, vol.23, n.42, pp.147-164.
Epub June 30, 2023. ISSN 1645-5681.
