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CARRILLO-DURAN, María-Victoria; RUANO-LOPEZ, Soledad; FERNANDEZ-FALERO, M-Rosario and TRABADELA-ROBLES, Javier. Understanding How Baby Boomers Use the Internet and Social Media to Improve the Engagement with Brands. Comunicação e Sociedade [online]. 2022, vol.41, pp.261-284.
Epub June 20, 2022. ISSN 1645-2089.
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