SciELO - Scientific Electronic Library Online

 

Tourism & Management Studies
Print version ISSN 2182-8458On-line version ISSN 2182-8466

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BARBOSA, Belem; ROCHA, Anabela  and  PINA, Leandro. Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions. TMStudies [online]. 2022, vol.18, n.3, pp.37-47.  Epub Sep 30, 2022. ISSN 2182-8458.